Programme at a Glance
Both workstreams in one view: the Awareness Follow-up survey of retailers and consumers, and the Market Sampling exercise collecting physical turmeric samples for laboratory testing. Headline volumes, daily pace against target, and where the fieldwork currently stands.
Field Operations at a Glance
Enumerator-wise Field Collection
Records Collected per Enumerator Awareness surveySampling survey
| Enumerator | Awareness Survey | Sampling Survey | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Retailer | Wholesaler | Consumer | Total | GPS-located | GPS % | Retail visits | Wholesale visits | Total | GPS-located | GPS % | |
Daily Field Output — Both Surveys
Awareness Survey vs Target
Sampling Survey vs Target
Awareness Survey — Respondent Mix
Awareness Interviews by City
Samples Collected by City
Cumulative Awareness Interviews
Cumulative Samples Collected
Sampling Geography Sampling survey
Every vendor visit carries a GPS fix taken at the shop. Points are clustered by proximity — zoom in to separate individual vendors, and click any marker for the vendor record, the turmeric types collected and what was paid.
Vendor Locations
Vendor Visits by Market Type
Samples per City
Basemap © OpenStreetMap contributors. GPS points are jittered only by device accuracy, not deliberately — vendor coordinates should be treated as commercially sensitive and not republished outside the programme.
Sample Collection Sampling survey
What is actually being banked for the laboratory: which turmeric product types are available on the shelf, which of those were collected, on what basis the enumerator picked each sample, and the profile of the shops being visited.
Turmeric Types Available in Shops
Types Actually Collected
Samples by Product Type
Basis of Sample Selection
Shop Size Profile
Whole Dried Roots — Display Practice
Selection Basis by Product Type
Samples Banked per Vendor Visit
Retailer Insights Awareness · Retailer module
The supply side: what vendors stock and sell, how their turnover splits across product types, who they buy from and what drives that choice. This is the commercial context the adulteration findings sit inside.
Turmeric Types Sold in the Past Year
Highest vs Lowest Selling Type
Average Sales Mix
Vendor Type
Customer Base
Customer Socio-economic Status
Who Retailers Buy Roots From
How a Supplier Is Chosen
Supplier Stability
Interview Comfort Assessment
Consumer Insights Awareness · Consumer module
The demand side: who is buying turmeric, in what form, how often, how much, and what governs the choice. Purchase form matters directly for exposure — whole roots, loose powder and packaged powder carry very different adulteration risk.
Assumed Gender
Age Band
Observed Socio-economic Status
Primary Occupation
Where Cooking Turmeric Comes From
Frequency of Turmeric in Cooking
Purchase Purpose
Monthly Quantity Purchased
What Drives the Purchase Decision
Adulteration Awareness Awareness survey
The core of the study. Both instruments ask how common adulteration is believed to be, product type by product type, on the same five-point scale — so retailer and consumer perception can be read side by side. Below that: what people believe is being mixed in, and whether lead is named unprompted.
Perceived Commonality of Adulteration — by Product Type
Retailers — Adulteration Perceived as Common
Consumers — Adulteration Perceived as Common
Food Items Believed Mixed into Ground Turmeric
Non-Food Items Believed Mixed In
Where the Belief Comes From
Perceived Commonality by City
Lead (Sisa) Awareness Awareness survey
The awareness cascade the campaign is trying to move: knowing what lead is → knowing it reaches turmeric → being concerned about children → knowing what to do about it → actually doing it. Each step loses people, and the size of each drop is where the communication strategy earns or loses its money.
The Lead Awareness Cascade
Concern for Children
Lead Awareness by City
Retailers vs Consumers
Protective Steps People Know
Turmeric Types Seen as Highest Risk
Retailer Action Taken
Food Authority Store Visits
Coverage Tracker
City-by-city progress across both workstreams in one table — awareness interviews completed, vendors visited, samples banked, and how much of each city's turmeric product range has actually been covered. Sort any column, search, or export the whole thing.